You need to build brand equity. It’s about brand equity. In yourself. In yourself because you never know what can happen, right? […] But if you have brand equity — if you have brand equity — you will be fine. There is never a bad time when you believe, when you work hard, and when you know what you’re doing, and this is where it’s crucial: you have to do what you love. […] It gets tough but if you love it you will win […] The only way to succeed now is to be completely transparent, completely exposed.
— Gary Vaynerchuk
Lord Frith, I know you’ve looked after us well and it’s wrong to ask even more of you, but my people are in terrible danger, so I would like to make a bargain with you: my life in return for theirs.
— Hazel, Watership Down (1978)